Rick Owens’ niche style continues to leave its mark on the world of streetwear. Recently, names like Lil Baby, Lil Wayne, and more recently Gazo, who wore the latest pieces from the Rick Owens x Moncler collection, have embraced Rick’s distinctive style. However, it’s important to emphasize that this trend is not new, but rather the recent chapter in a long history of stylistic conquest.
Since 2010, rappers have included Rick Owens’ name in their lyrics, elevating the designer to icon status in the hip-hop world. Explicit references from Rick Ross to Jay Z have solidified Rick Owens’ place in the streetwear pantheon, proving that his influence extends far beyond clothing to become a true fashion brand.
Rick Owens’ distinctive minimalism, with its clean lines and understated color approach, remains a cornerstone of his aesthetic. It’s a defining feature shared by many of his style followers, adding a dimension of sophistication and modernity.
This stylistic conquest doesn’t stop at the boundaries of hip-hop. It also resonates with renowned basketball players, taking Rick Owens’ style to new heights. Bol Bol, Kyle Kuzma, and Jalen Green don’t just adopt the oversized looks, puffers, and signature “boots” of Rick Owens; they integrate them into their own aesthetic, creating a unique fusion between the world of sports and streetwear.
At SNG, we celebrate this ongoing evolution of Rick Owens’ style, with particular attention to the growing influence of the designer in the wardrobes of NBA basketball players.
The Rick Owens sneakers, favored by renowned artists and athletes, offer our clients access to this bold, avant-garde, and minimalist aesthetic that transcends the boundaries between sport and fashion.
ASAP Rocky: Pioneer and Standard-Bearer of Rick Owens’ Style
Among the pioneers of adopting Rick Owens’ style, ASAP Rocky stands out as a true ambassador. For a long time, the American rapper has confidently showcased the designer’s creations, helping to popularize the dark and avant-garde look.
His constant presence in the fashion world, his collaboration with Rick Owens, and his ability to merge luxury with urban style make ASAP Rocky a true beacon for those seeking creative expression through their style. His influence endures, illustrating that Rick Owens’ imprint goes beyond a fleeting trend to become a true cultural movement.
