After three years of anticipation, the Fear of God x Adidas collaboration is finally here to merge the worlds of sport and fashion like never before. Named FOG Athletics, or simply Athletics, this collaboration seamlessly blends Jerry Lorenzo’s love for basketball and tailoring, creating a collection that aims to redefine sportswear.
Lorenzo, the visionary behind Fear of God, unveils what he calls the “third pillar” of the brand — Fear of God Athletics. This new addition proudly stands alongside the brand’s signature collections and the highly popular Essentials sub-label.
© Nadav Kander
According to the brand’s statement, Athletics “completes the architecture of the Fear of God brand, established in 2013.” From oversized sweatshirts to sweatpants reminiscent of NBA Tear Away styles, reimagined with a minimalist futuristic twist, Athletics marks a departure from the roots of Fear of God. Say goodbye to ten-year-old ripped t-shirts and skinny jeans; today, FOG focuses on clean lines and sophisticated tailoring.
On that note, here’s a preview of the highly anticipated Fear of God x Adidas collaboration
Unveiling Athletics: The Inaugural Collection of Fear Of God x Adidas
After three years of anticipation, the Fear of God x Adidas collaboration, known as FOG Athletics, is finally here to unite the worlds of sport and fashion like never before. Led by Jerry Lorenzo, the visionary behind Fear of God, this collection seamlessly merges his passion for basketball and tailoring, creating a collection that aims to redefine sportswear.
Fear of God Athletics, the “third pillar” of the brand, stands proudly alongside Fear of God’s renowned main collections and the Essentials sub-label, adding a new dimension to the brand’s aesthetic.
According to the brand’s statement, Athletics “completes the architecture of the Fear of God brand, established in 2013.” This new iteration marks a significant evolution, leaving behind the roots of the past in favor of a contemporary aesthetic. Gone are the ripped t-shirts and skinny jeans, making way for clean lines and sophisticated tailoring.
The inaugural Athletics collection offers a diverse range, from oversized sweatshirts to sweatpants inspired by the NBA Tear Away, all reimagined with a minimalist and futuristic touch. This new artistic direction reflects a desire to push the boundaries of athletic style while maintaining the very essence of Fear of God.
The long-awaited unveiling of this collaboration promises a unique experience, blending Adidas’ iconic heritage with Jerry Lorenzo’s avant-garde creativity. Stay tuned to discover how this fusion between the worlds of sport and fashion is redefining norms and setting new trends. Fear of God Athletics, an alliance between the past and the future, is set to leave an indelible mark on the sports fashion industry.
Photographer: Nadav Kander
