The agency supports its talents in:
Negotiating and creating partnerships with fashion, luxury, sports, and lifestyle brands.
Building, enhancing, and aligning their image to meet industry standards and brand expectations.
Our expertises
Our mission: to enhance your image, boost your self-confidence, and help you stand out while fully embracing and expressing your personality.
Who we are ?
Initiated in 2021 by Noëlla Yanne following the success of SNEAKERS AND GO®—a pioneering company founded in 2017 and specialized in the rental of luxury sneakers and footwear for fashion professionals—SNG Agency marks a major turning point in 2025 with the official launch of its image management and brand partnerships division.
Built on deep expertise in fashion, rap culture and the dynamics of the sports industry, SNG Agency positions itself today as “The Bridge” between music, sports, cinema and fashion brands.
We operate at the heart of three interconnected worlds: artists aspire to the aura of athletes, while athletes strive for artistic expression. Our role is to facilitate these crossovers, encounters and impactful collaborations.
SNG Agency represents a new generation of French and international talents:
• Athletes, particularly football players,
• Music artists, rappers, singers, key figures in hip-hop and urban culture,
• Actors and personalities from the film industry,
All united by a common goal: strengthening their image, expanding their influence, and building powerful collaborations with leading fashion and lifestyle brands.
• Negotiating and creating partnerships with fashion, luxury, sports and lifestyle brands,
• Building, enhancing and aligning their image with industry standards and brand expectations,
• Image strategy and positioning,
• Connecting them with key players in fashion and lifestyle,
• Activating and managing brand collaborations.
• Image consulting & strategy,
• Personal shopping,
• Image coaching,
• Styling and artistic direction,
• Makeover services,
• Wardrobe sorting and management,
And, more broadly, a full range of services designed to help each talent feel confident, aligned with their identity, and in perfect harmony with the brands they collaborate with.
Thanks to our roots in the fashion world and our authentic immersion in cinema, rap, and sports, we are able to build strong, legitimate and lasting bridges between artists, athletes and brands.
SNG Agency is not just an agency:
it is a facilitator of connections, a creator of synergies, and a key player in building impactful business collaborations across cultural worlds.
Services
SNG Magazine
Fashion continues to evolve, and with it, the way we access it. SNEAKERS AND GO® stands out as a pioneering service in sneaker and shoe rentals, offering an innovative digital solution that meets the needs of stylists, content creators, and modern fashion enthusiasts. A fast, flexible service perfectly suited to today’s connected fashion world, where […]
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Entrepreneur, artist, rapper, beatmaker, producer… but above all, a unifier, I was invited to Vicky R’s release party in Paris yesterday to celebrate the release of her brand new project, LOBBY which has been available since midnight on all platforms. I had the honor of contributing to this project as a stylist, adding my personal touch: […]
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2025 marks a new stage in my professional journey. I am Noëlla, stylist, writer, founder of SNG AGENCY and SNEAKERS AND GO®, and I want to share with you the intense journey that is my rebranding. A journey I began at the end of 2023, which saw its first glimmers of existence in this new […]
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YOUNGBRIGHTHING, or YBT, emerges as an innovative Parisian label specializing in the creative upcycling of pieces such as denim, knitwear, and suits. The brand’s Capsule III highlights “deconstruction-reconstruction,” marking the evolution of the suit according to YBT, a distinctive signature of designer Martial Billard, whose influence extends beyond the traditional boundaries of fashion. At the Crossroads of […]
...A propos
Fondée par Noella Ndzamba, SNG Agency incarne la passion pour l’innovation dans le monde du stylisme, offrant des solutions sur mesure pour une clientèle diversifiée, incluant des individus soucieux de leur style, des projets artistiques ambitieux et des marques en quête de différenciation. Notre équipe expérimentée combine créativité et expertise technique pour créer des looks qui captivent et inspirent. Nous croyons fermement que chaque vêtement est une forme d’art et d’expression personnelle, et c’est cette conviction qui guide notre approche.
Que vous recherchiez une mise à jour de votre image personnelle ou une stratégie de branding à travers le stylisme, nous sommes là pour réaliser vos aspirations avec excellence. Explorez notre vision, notre mission et les valeurs qui sous-tendent notre engagement envers une mode haut de gamme et personnalisée, adaptée à tous.
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