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YOUNGBRIGHTHING, The Parisian label focused on Upcycling to watch.

by Noëlla

5 March 2025

YOUNGBRIGHTHING, or YBT, emerges as an innovative Parisian label specializing in the creative upcycling of pieces such as denim, knitwear, and suits. The brand’s Capsule III highlights “deconstruction-reconstruction,” marking the evolution of the suit according to YBT, a distinctive signature of designer Martial Billard, whose influence extends beyond the traditional boundaries of fashion.

At the Crossroads of Worlds:

Martial Billard, the visionary designer behind YOUNGBRIGHTHING, draws inspiration from various environments, particularly leaving his mark in the streetwear domain. With a background in fashion school and experience in luxury, Martial Billard shapes a raw, urban style that infiltrates every creation.

Fashion Without Borders:

YBT’s creations, unisex and timeless, transcend conventions. They seamlessly infiltrate our wardrobes, offering versatility that ranges from avant-garde looks to casual everyday outfits.

The Future:

As 2024 approaches, YOUNGBRIGHTHING emerges as the label to watch. Offering its creations in limited editions and on demand via their website: youngbrighthing.com, the brand promises a year of avant-garde and sustainable fashion.

YOUNGBRIGHTHING embodies the dynamic energy of emerging Parisian fashion. With its commitment to upcycling, bold style, and unique creations, the label firmly positions itself as a key player to watch in the world of contemporary fashion.

Vision of Martial Billard

© Photo credits: Gwen Riskin

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