Fashion and image are powerful tools to tell a story, assert an identity, and create impact.
At SNG – Sneakers· Noëlla · Garments – we support brands and public figures in defining and implementing their image strategy, from analyzing their DNA and objectives to creating coherent and impactful visual projects.
We bring this strategy to life through art direction, styling, photoshoots, campaigns, and bespoke content creation, tailored to the specific challenges of each client.
SNG has its own studio in Paris, featuring a private wardrobe, fully dedicated to the creation and production of image-driven projects.
From strategy to execution, we offer a global, tailor-made approach, aligned with the vision, image, and ambitions of every brand and public figure we work with.
01.
It was during her first professional experience in 2015 in New-York, working as an assistant for a clothing brand, that Noëlla discovered American fashion and her passion for styling.
This experience, combined with her fascination for sneakers, led her to create SNEAKERS AND GO® in 2017.
Born from the growing demand for sneakers in the fashion industry and her strong desire to promote a more eco-responsible approach, SNEAKERS AND GO® is the first sneaker rental service designed for fashion professionals.
02.
This journey was built around a clear vision: making image a powerful tool for expression, positioning, and impact.
Trained in the heart of New York, the birthplace of international trends and creativity, this experience shaped a demanding, open, and decidedly contemporary approach to fashion and styling.
Back in Paris, Noëlla served as an instructor at a fashion school, sharing her expertise and guiding students in their thinking about image, style, and identity. This experience was the trigger for the launch of SNG, enabling the realization of a broader and more strategic vision of image.
Thus was born SNG, an image agency designed to support public personalities, entrepreneurs, executives, and brands in building, aligning, and enhancing their identity.
Today, the agency brings together a multidisciplinary team dedicated to image, combining strategy, creativity, and attention to detail to bring strong, coherent, and lasting projects to life.
