The synergies that culture, sports, and the history of fashion have offered us since the dawn of time, as well as those that SNG strives to create perpetually, must be exposed and shared. This is the very essence of SNG MAGAZINE.
Entrepreneur, artist, rapper, beatmaker, producer… but above all, a unifier, I was invited to Vicky R’s release party in Paris yesterday to celebrate the release of her brand new project, LOBBY which has been available since midnight on all platforms. I had the honor of contributing to this project as a stylist, adding my personal touch: […]
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Fashion continues to evolve, and with it, the way we access it. SNEAKERS AND GO® stands out as a pioneering service in sneaker and shoe rentals, offering an innovative digital solution that meets the needs of stylists, content creators, and modern fashion enthusiasts. A fast, flexible service perfectly suited to today’s connected fashion world, where […]
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2025 marks a new stage in my professional journey. I am Noëlla, stylist, writer, founder of SNG AGENCY and SNEAKERS AND GO®, and I want to share with you the intense journey that is my rebranding. A journey I began at the end of 2023, which saw its first glimmers of existence in this new […]
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Back-to-school season is here, and with it, the perfect opportunity to visit the stores and check out the sneaker trends! This season, I’ve fallen for five pairs of sneakers, ranging from luxury models to classic pairs, perfect for styling or everyday wear. Here are my top picks of the season: 1. Le Luxe Absolu : […]
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The epicenter of fashion and sport has experienced an exciting fusion over the years, transforming footballers into captivating ambassadors for major luxury houses. Names like Kylian Mbappé with Dior, Lionel Messi proudly sporting the Louis Vuitton logo, and Karim Benzema partnering with Fendi’s Faster sneakers are perfect examples of this successful marriage. Yet, within this […]
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Paris Fashion Week witnessed an unexpected revelation, marking the long-awaited return of the collaboration between Chitose Abe of Sacai and Moncler. This union, celebrating Moncler’s 70th anniversary, takes fashion into the distant future while honoring the rich heritage of the industry. Chitose Abe, known for her avant-garde artistic approach, cast her creative vision toward the […]
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Tiakola and Gazo, key figures in the French music scene, are set to shake up the internet with their collaborative project titled “La Melo est Gangx.” This promising artistic alliance merges Tiakola’s distinctive melody with Gazo’s frantic drill energy. Beyond music, the artists are also making a notable entry into the world of fashion with […]
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© Nadav Kander According to the brand’s statement, Athletics “completes the architecture of the Fear of God brand, established in 2013.” From oversized sweatshirts to sweatpants reminiscent of NBA Tear Away styles, reimagined with a minimalist futuristic twist, Athletics marks a departure from the roots of Fear of God. Say goodbye to ten-year-old ripped t-shirts […]
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In the vibrant world of fashion and streetwear, a bold collaboration emerges as the event of the end of 2023. Jean Paul Gaultier, the haute couture icon, joins forces with Chitose Abe of Sacai and Nike to create a masterpiece that fuses elegance with urban attitude. This collaboration, embodied by the Vaporwaffle Nike x Sacai […]
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Rick Owens’ niche style continues to leave its mark on the world of streetwear. Recently, names like Lil Baby, Lil Wayne, and more recently Gazo, who wore the latest pieces from the Rick Owens x Moncler collection, have embraced Rick’s distinctive style. However, it’s important to emphasize that this trend is not new, but rather […]
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YOUNGBRIGHTHING, or YBT, emerges as an innovative Parisian label specializing in the creative upcycling of pieces such as denim, knitwear, and suits. The brand’s Capsule III highlights “deconstruction-reconstruction,” marking the evolution of the suit according to YBT, a distinctive signature of designer Martial Billard, whose influence extends beyond the traditional boundaries of fashion. At the Crossroads of […]
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To those with noble souls, worth does not wait for the number of years. And surely, Océane Toussaint & Warren Zaïre-Emery, the GOLDEN TITIS of 2022, will not contradict us.” Because yes, these two are already examples and sources of inspiration for both young and old. For their talents as footballers, of course, but also […]
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The world of fashion styling, is much more than just a game of clothes. It is a true art form that combines professional expertise with an unwavering passion for fashion. In this article, we will decode fashion styling, providing a clear and concise definition, offering inspiring examples, and exploring how this universe blends passion and […]
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The music video has gone through a whole process. From the Spice Girls to Beyoncé, it’s clear that the artistic integrity of the music video has evolved, developed, and its visual style has perfected over time. The music video has been an important element of a song’s commercial success for decades. In the 80s and […]
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